Outsourcing Love: Why It Makes a Lot More Sense than You Think

18 Feb

Got a great babysitter or found a fabulous PT? We all need to outsource at one time or another and you can't do everything yourself. So why should romance be any different?

For some people, outsourcing is just far more trouble than it’s worth.

After all, you not only have to delegate to an appropriate individual, but you then often need to train them in specifically what you expect, before supervising them and keeping in regular contact, all the while praying that nothing goes wrong.

But deep down, you probably know this anxiety in itself is a waste of your time. We all need to outsource at one time or another. Indeed, what is a business if not just a magnificent pyramid of delegated and outsourced tasks? You can’t do everything yourself, and nor should you if you wish to run a successful and prosperous company.

Taking that mindset, then, why would you not extend the logic to other aspects of your life? Maybe you already are but just never framed it through that particular lens. Got a great babysitter? You’re outsourcing your childcare. Found a fabulous PT? That’s your fitness outsourced right there. Yet when it comes to romance, many of us cease to remember the concept of outsourcing altogether.

It’s simple economics

As a matchmaker, I know for a fact that many people view outsourcing one’s love life as decidedly unromantic. But the key buffer to this kind of misconstrued mindset is to be found in some pretty straightforward maths.

Let’s say you’re on £100k and working 40 hours a week. At roughly 2,000 hours’ work a year, your hourly worth equates to somewhere in the region of £50. If it costs you less than £50 an hour to delegate a task to a professional in that field as opposed to doing it yourself, common sense would therefore dictate that you do so. This frees you up to focus on those tasks that most urgently require you personally, be they nurturing relationships with prospects, driving sales or leaving the office early to make it in time for the school nativity. In a nutshell, then…

If your time is worth more than the cost of outsourcing a given task, you should outsource that task.

By being a smart delegator, you’ll be amazed at how much time you suddenly have on your hands. There’s so much more you can do to optimise your time management in order to maximise your potential, be that in the realm of your career, your family or your own passions and interests. This efficiency actually reciprocates itself many times over, leading to even smarter delegation and even more free time down the line.

Of course, outsourcing your love life entails a greater level of trust than does the delegation of most other tasks. You need an individual (or an elite international matchmaking agency…) with a proven track record and a laser-beam focus on who you are and what makes you tick. But where oh where might you find such an entity…?

Why matchmaking will transform your love life..

In order to outsource your love life effectively, you need to forge a solid working dynamic with someone highly adept at getting to know you, your values, your personality, and whose sharply honed intuition will pair you with somebody with whom you’re ridiculously compatible. Identifying a professional with this very specific skill set can be tough, but they’re out there, take it from me…

“But what about online dating?” I hear you bellowing at your screen. Now look, online dating is fantastic — I genuinely mean that. (Heck, it has saved many of my friends devastatingly dull nights in with the Eastenders omnibus!) The problem with online dating, though, is inherent to the medium itself. Sure, it’s brilliant that you can vet a huge number of potential partners from the comfort of your own sofa — but it’s ultimately very much a one-dimensional dynamic. It ain’t no substitute for the devilishly potent chemistry bubbling away as you get to know that enigmatic hottie in a crowded bar.

Over many years, The Vida Consultancy have developed intricate, finely tuned methods in order to find our clients their perfect match. We understand just how precious your time is, which is why our unique psychology-led assessments and character-driven profiling focus exclusively on the quality of your matches — not the quantity.

As the saying goes, you can’t take it with you. Money is the currency of living, but happiness? That stuff is the currency of life. So next time you think outsourcing your love life is more trouble than it’s worth, take a moment to  contact The Vida Consultancy and find out just how we can help you on your journey to love.

by Rachel Vida MacLynn

Founder & CEO

Rachel Vida MacLynn is reputed as being a world-leading matchmaking and dating expert. Registered as a Chartered Psychologist with the British Psychological Society, Rachel advocates a professional matchmaking approach based on psychological principles and professional consultation.More by this author

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