New year, new decade – time to be decisive and invest in an executive coach that will help you achieve your short and long terms goals with clarity, purpose and complete focus.
Mutatio is Latin for ‘transformation and change’, something that can potentially yield a ROI of 800%! And as a CEO, I was particularly interested in learning more about it.
Martin, is executive coaching about the professional and corporate life of your clients?
It is, as that is what most people are investing in, and looking for tangible results. But coaching really gets to the core of who someone is, how they operate, think or speak their truth – in and out of the professional space. Setting goals are often both professional and personal, there is a crossover. Ultimately, clients and colleagues like working with someone who is authentic and confident and hopefully the real version of you operates in both spaces.
So, what if finding a partner is part of their professional goals?
Coaching is a strictly confidential space and as a practitioner accredited coach, I operate by the code of ethics of the EMCC, which governs coaching practice. So, in the coaching sessions, areas such as this can be spoken of freely in a safely contained space. Coaching will help the client discover through self-discovery what they need to do to achieve that goal, what roadblocks are there, and what specific actions they need to take, to make the goal a reality in the short or long term. That said, for expert advice on the psychology of romantic relationships and dating, I would refer clients to Vida’s Madeleine Mason Roantree who is an expert in this area. My coaching might be around making room in your life to accommodate spending time on finding a partner.
Why did you become a coach?
By accident! Originally I was asked to coach someone with high potential within an organisation for whom I did consultancy work. After four sessions they got their promotion and I was invited to work with a number of people in their London and New York offices. What I have discovered or perhaps acknowledged, is that fundamentally, I love people, and I get huge enjoyment and satisfaction out of helping people realise their potential. Inherently, I have always been a coach, I’m passionate about it. You can read what my clients have to say on my website testimonials, they are what it’s all about ultimately.
What is your background?
Professionally I have primarily worked in events and live communications, both in the corporate and agency environments. This includes four investment banks where at two I had global responsibility for large teams internationally. I’m a published journalist and author, and lecturer in business studies at Bachelor and Masters Degree level. Additionally, I have presented at conferences all over the world and facilitated on learning and development programs. I’ve always been a doer, and that is what coaching gets us to do, take action and achieve.
Does coaching really work?
It helps to understand that coaching originated in the sporting world and something we are familiar with in that context. So, you could ask why would Roger Federer or Serena Williams have a coach? Aren’t they already brilliant tennis players? It’s because coaching challenges their game, so they become even better, and keep winning. People invest in professional matchmakers like Vida because they know that you work with each client as an individual with total focus on introducing them to the potential for finding a life partner. Similarly, with coaching, each client is a specific individual and each series of coaching sessions is designed to help them unlock and discover what they need to do to achieve their goals and affect transformational change.
What sort of things do people need coaching for and how does it relate to setting goals?
There are some consistent things that come up, like communications – as in being more effective, having gravitas and presence and being able to influence or collaborate on decision making with focus. Managing tricky relationships with people they report to or who report to them and how to improve or change the dynamics. Imposter syndrome comes up a lot for successful people and silencing the inner critic. Managing work/life balance. Increasing business, or getting the promotion. It’s an exploration that’s personal, bespoke, and sometimes in the business space, some public business goals are agreed with the sponsor who is paying for the coaching that are worked on alongside private personal goals.
Is it worth it?
Your clients who have met the love of their life and have progressed to committed relationships and marriage will likely say to you absolutely 100%. Likewise, I consistently experience coaching clients, saying things after a session like “wow, that was so powerful, I have such clarity now, it’s like a weight has lifted, and I can see exactly what to do”. Business can achieve a ROI of up to 800% on the coaching investment. So yes, it’s absolutely worth it, you’re worth it so is your business!
If reading this resonates with you and you would like to explore Executive Coaching, then contact Martin Turner – firstname.lastname@example.org for your complimentary consultation and Vida members also receive a 15% discount on coaching sessions programme. Quote VIDA15.