
Annika enjoyed an international upbringing, spending time living in Portugal, Israel, Qatar and the UK. Her genuine interest in people, their stories and their backgrounds motivated her to study journalism at university. Following a career in PR and communications, Annika joined Vida in 2015 and managed marketing for our international offices for several years before transitioning into Head of Partnerships. A natural people person, Annika is passionate about building bridges with our partners and international consultants – an integral component in helping our clients from across the globe find love.